Clevergy
ENERGY WANTS TO BE FREE
Strategic brand development for a new German energy provider.
STRATEGY:
In 2007 two public utility companies decided to work together in order to establish an new form of energy suppliance. The target of the cooperation was to be kind of “Asterix” - a small and friendly provider in a market, which hitherto was dominated by only four majors suppliers. Target group are both people who search for the best offer in the market and people who want to decide for themselves. For this group the biggest encouragement to change their supplier seems to be the best persepective of self determination.
Clevergy gives people the opportunity to decide for themselves what they really need.
Visit the site: CLEVERGY - THE CLEVER WAY TO ENERGY
CORPORATE IDENTITY:
Client: Enercity, N–ERGIE; Strategy/Identity: Nikolaus Ronacher, Sebastian Wendland, Kim Poerksen
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