SKY
TV AS IT SHOULD BE
After winning the SKY pitch with Munich based advertising agency Heye, the main task was to launch the pay-tv brand in germany. Working with Heye and the time in London with photographer Rankin and director James Rouse was a great experience. Some results:
# 1. BRAND TEASER - 4 Pager in German newspapers the weekend before launch.
Brain headline: TV makes stupid. Rubber copy: Is that really necessary?
Clock headline: Zapp, Zapp, Zapp, Zapp… TV is a waste of time. Heart headline: We love animals. We love food. We love cars. Why don’t we love TV? Commercial break!
Headline: Time for TV that goes straight into your heart. Logo/Claim: Sky - TV as it should be.
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# 2. TEASER - “Faces”
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# 3. BRAND IMAGE - shot by RANKIN
# 4. BRAND ANNOUNCER - skys 90 second TV premiere for Germany.
SUMMARY CREDITS: Creative Directors: Ulrich Lützenkirchen & Nikolaus Ronacher; 4-PAGER: Illu: Jorge Galan; Art Director: Florian Metz; TV-SPOT: Director: James Rouse; Production Company: Outsider,Markenfilm; Music: Dustin O’Halloran; PRINT CAMPAIGN: Photographer: Rankin; AD: Christina Rasp
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