Have a look at the europewide fully integrated campaign for the new little Volkswagen up!

1. TVC, 50″

Remember the times when the bigger your sideburns were, the cooler you were? But times have changed, now the future belongs to the small. Enjoy a collection of ‘bigger is better’ trends from the history books in this commercial.

Agencys: Grabarz and Partner; Creatives: Nikolaus Ronacher, Nina Puri, Oliver Ramm, Timm Weber; Director Markus Walter; Production: Cobbelstone; Music: Babba Brooks

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2. Smarter than a Smart - the unique user generated navigation inside the up!:

Agencys: Grabarz & Partner, Tribal DDB; Idea: Nikolaus Ronacher, Oliver Ramm;

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3. Print and others:

Agencys: Grabarz & Partner; Creatives: Nikolaus Ronacher, Nina Puri, Oliver Ramm, Timm Weber;

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4. Check out the Web-Special:

http://www.volkswagen-up.com/

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The 2012 IKEA catalogue helps people to fulfil their dreams. Again the brand starts a massive campaign on TV, Print and Web. IKEA involved people to share their dreams online and to take part in a contest to fulfil them.

CARSTEN / Teaser Spot - “I have a dream”

CARSTEN / Follow up Spot - “Dreams don’t have to stay dreams”

MARLENE / Teaser Spot - “I have a dream”

MARLENE / Follow up Spot - “Dreams don’t have to stay dreams”

CECILE / Teaser Spot - “I have a dream”

CECILE / Follow up Spot - “Dreams don’t have to stay dreams”

Agencys: Grabarz and Partner; Creatives: Nikolaus Ronacher, Nina Puri, Ulrich Lützenkirchen; Director: Jorn Haagen; Production: 539090; Music Teaser: Dustin O’Halloran; Music Follow up: Yessian;

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Do you remember the last time you were engaged in politics? … exactly! That’s why we started at the beginning of 2010 an uncommon campaign for Zurich’s Social Democrats.

Have a look at the whole project here!

Agency: Walker, Zurich; Creatives: Nikolaus Ronacher, Pius Walker, Martin Arnold, Signe Prince Fleischmann;

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The IKEA catalogue 2011 did not arrive alone in Germany but was accompanied by a group of swedish designers, whose task it was to give one hundred German homes a free makeover. A massive campaign on TV, Print and Web invited people to contest for one of the makeovers of their kitchen, livingroom, bedroom, hall or whatever room they thought needed improvement.

1.) TEASER - “The journey starts” (Long Version)

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Mettes landing

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Johans landing

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Pias landing

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2.) FOLLOW UP - TV Spots

Pias Kitchen Makeover

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Johans Bedroom Makeover

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Mettes Living room Makeover

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3.) The main web-special:

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The teaser web-special in pictures:

Agencys: Grabarz and Partner (Classic), Grimm Gallun Holtappels (Digital); Creative Direction: Nikolaus Ronacher, Tom Hauser; Creatives: Nina Puri (Copy), Heiko Notter (Copy), Oliver Brkitsch (Art); Director: Jorn Haagen; Production: 539090; Music: Yessian;

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IF I CAN’T DANCE, IT’S NOT MY REVOLUTION.

Handmade cover artwork for my friend Mladen Solomun, a hamburg based Dj and producer.

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FAST FOOD FILMS

Daddy wants to drive to McDonalds. Hard to resist.

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The next AD doesn’t need the cliché of Sombreos, Mustaches and Ponchos. Let’s face it: it’s a burger with beef and cheese and jalapenos and Mexico sauce and that’s what’s up.

Agency: Heye; Creatives: Ulrich Lützenkirchen, Nikolaus Ronacher, Markus Lange, Arndt Rossnagel; Copywriter: Stefan Amtmann; Director: Jake Schreier; DOP: Per M Ekberg; Production: Soup Films; Music: Blunck & Will;

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TV AS IT SHOULD BE

After winning the SKY pitch with Munich based advertising agency Heye, the main task was to launch the pay-tv brand in germany. Working with Heye and the time in London with photographer Rankin and director James Rouse was a great experience. Some results:

# 1. BRAND TEASER - 4 Pager in German newspapers the weekend before launch.

Brain headline: TV makes stupid. Rubber copy: Is that really necessary?

Clock headline: Zapp, Zapp, Zapp, Zapp… TV is a waste of time. Heart headline: We love animals. We love food. We love cars. Why don’t we love TV? Commercial break!

Headline: Time for TV that goes straight into your heart. Logo/Claim: Sky - TV as it should be.

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# 2. TEASER - “Faces”

# 4. BRAND ANNOUNCER - skys 90 second TV premiere for Germany.

SUMMARY CREDITS: Creative Directors: Ulrich Lützenkirchen & Nikolaus Ronacher; 4-PAGER: Illu: Jorge Galan; Art Director: Florian Metz; TV-SPOT: Director: James Rouse; Production Company: Outsider,Markenfilm; Music: Dustin O’Halloran; PRINT CAMPAIGN: Photographer: Rankin; AD: Christina Rasp

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Sky offers top notch football experience for Germany. You can’t get closer to the game. Billboards and Print ADs shot by Frithjof Ohm.

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Agency: Heye; Creatives: Ulrich Lützenkirchen, Nikolaus Ronacher; Art-Director: Christian Woelky; Copywriter: Stefan Amtmann; Photographer: Frithjof Ohm

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AUDI Q5 TV “SYNCHRONIZED”. A virtual cast of thousands salutes the new Audi Q5.

AUDI Q5 PRINT. Audi technology that functions in perfect synchronization.

Agency: Heimat; Director: Psyop; Music: Q-department; Idea/Creative Team: Guido Heffels, Nikolaus Ronacher

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