Nikolaus Ronacher //

RING RING RING

It’s the end of a great day. While everyone is enjoying the summer night mum suddenly hears some crickets in the background. Thats even too cheesy for her. But are you sure mum it’s nature calling?!.

Agencys: Grabarz and Partner; Creatives: Nikolaus Ronacher, Oliver Ramm, Ulrich Lützenkirchen; Director: Jorn Haagen; Production: 539090; Music: Yessian;

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THE WORLD’S MOST DIRECT DEMOCRACY

Do you remember the last time you were engaged in politics? … exactly! That’s why we started at the beginning of 2010 an uncommon campaign for Zurich’s Social Democrats.

Have a look at the whole project here!

Agency: Walker, Zurich; Creatives: Nikolaus Ronacher, Pius Walker, Martin Arnold, Signe Prince Fleischmann;

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IKEAS OFFBEAT DELIVERY

The IKEA catalogue 2011 did not arrive alone in Germany but was accompanied by a group of swedish designers, whose task it was to give one hundred German homes a free makeover. A massive campaign on TV, Print and Web invited people to contest for one of the makeovers of their kitchen, livingroom, bedroom, hall or whatever room they thought needed improvement.

1.) TEASER - “The journey starts” (Long Version)

Mettes landing

Johans landing

Pias landing

2.) FOLLOW UP - TV Spots

Pias Kitchen Makeover

Johans Bedroom Makeover

Mettes Living room Makeover

3.) The main web-special:

The teaser web-special in pictures:

Agencys: Grabarz and Partner (Classic), Grimm Gallun Holtappels (Digital); Creative Direction: Nikolaus Ronacher, Tom Hauser; Creatives: Nina Puri (Copy), Heiko Notter (Copy), Oliver Brkitsch (Art); Director: Jorn Haagen; Production: 539090; Music: Yessian;

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Solomun

IF I CAN’T DANCE, IT’S NOT MY REVOLUTION.

Handmade cover artwork for my friend Mladen Solomun, a hamburg based Dj and producer.

Music: Solomun; Label: Diynamic; Design: Nikolaus Ronacher

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McDonalds

FAST FOOD FILMS

Daddy wants to drive to McDonalds. Hard to resist.

The next AD doesn’t need the cliché of Sombreos, Mustaches and Ponchos. Let’s face it: it’s a burger with beef and cheese and jalapenos and Mexico sauce and that’s what’s up.

Agency: Heye; Creatives: Ulrich Lützenkirchen, Nikolaus Ronacher, Markus Lange, Arndt Rossnagel; Copywriter: Stefan Amtmann; Director: Jake Schreier; DOP: Per M Ekberg; Production: Soup Films; Music: Blunck & Will;

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SKY

TV AS IT SHOULD BE

After winning the SKY pitch with Munich based advertising agency Heye, the main task was to launch the pay-tv brand in germany. Working with Heye and the time in London with photographer Rankin and director James Rouse was a great experience. Some results:

# 1. BRAND TEASER - 4 Pager in German newspapers the weekend before launch.

Brain headline: TV makes stupid. Rubber copy: Is that really necessary?

Clock headline: Zapp, Zapp, Zapp, Zapp… TV is a waste of time. Heart headline: We love animals. We love food. We love cars. Why don’t we love TV? Commercial break!

Headline: Time for TV that goes straight into your heart. Logo/Claim: Sky - TV as it should be.

# 2. TEASER - “Faces”

# 3. BRAND IMAGE - shot by RANKIN

# 4. BRAND ANNOUNCER - skys 90 second TV premiere for Germany.

SUMMARY CREDITS: Creative Directors: Ulrich Lützenkirchen & Nikolaus Ronacher; 4-PAGER: Illu: Jorge Galan; Art Director: Florian Metz; TV-SPOT: Director: James Rouse; Production Company: Outsider,Markenfilm; Music: Dustin O’Halloran; PRINT CAMPAIGN: Photographer: Rankin; AD: Christina Rasp

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Football SKY

CLOSER TO THE GAME

Sky offers top notch football experience for Germany. You can’t get closer to the game. Billboards and Print ADs shot by Frithjof Ohm.

Agency: Heye; Creatives: Ulrich Lützenkirchen, Nikolaus Ronacher; Art-Director: Christian Woelky; Copywriter: Stefan Amtmann; Photographer: Frithjof Ohm

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Audi Q5

HUMAN PIXEL PARADE

AUDI Q5 TV “SYNCHRONIZED”. A virtual cast of thousands salutes the new Audi Q5.

AUDI Q5 PRINT. Audi technology that functions in perfect synchronization.

Agency: Heimat; Director: Psyop; Music: Q-department; Idea/Creative Team: Guido Heffels, Nikolaus Ronacher

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Sunnies

SUNNIES ON MAGAZIN

Coverstars should wear sunglasses.

Photographer: Martin Timmermann; Idea/Art Director/Stylist: Nikolaus Ronacher

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Ikea

DON’T DO THIS, DON’T DO THAT…

BLA BLA BLA

This cozy spot was created in cooperation with St. Lukes London.

Agency: St. Lukes; Director: James Rouse; Idea/Creative Team: Nina Puri, Nikolaus Ronacher, Alan Young, Julian Vizard

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Aveda Academy

MAKE MORE OUT OF HAIR

Poster Campaign for Aveda. They teach ‘young & upcoming hair professionals’ at their own Academy.

Client: Aveda; Photographer: Bernd Westphal; Idea/Art Director: Nikolaus Ronacher, Alex Dinter; Stylist: Jessica Broscheit

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Audi R8 / S6

THE NEW GERMAN SPORTSCAR

1.) AUDI R8 “WARM UP”. Warm up takes us from the past all the way up to the present.

Agency: Kempertrautmann; Director: Lynn Fox; Idea/Art Directon: Jens Theil, Nikolaus Ronacher, Gerit Zinke

2.) AUDI S6 “THE RACE”. An Audi driver takes on the elements.

Agency: Heimat; Director: Stylewar; Idea: Nikolaus Ronacher, Jan Kesting, Jürgen Vossen, Guido Heffels

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Aveda

1.) ACADEMY

WE CHALLENGE YOUR TALENT

AVEDA runs an academy in which young hair stylists are educate by AVEADA professionals. The education calendar “We challenge your talent” was sent to hairsalons all over Europe.

Client: Aveda Germany; Idea/Art Director: Nikolaus Ronacher; Graphic: Jessica Broscheit; Photographer: Bernd Westphal, Thomas Rusch, Till Becker; Illustrator: Peter Schmid

2.) MASTERJAM

THE REBIRTH OF THE GOOD MOOD

Every year AVEDA invites hair professionals from all over the world for a exchange. For this years Masterjam we developed a new logo.

Client: Aveda; Art-Direction: Nikolaus Ronacher; Graphic: Jessica Broscheit

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Clevergy

ENERGY WANTS TO BE FREE

Strategic brand development for a new German energy provider.

STRATEGY:

In 2007 two public utility companies decided to work together in order to establish an new form of energy suppliance. The target of the cooperation was to be kind of “Asterix” - a small and friendly provider in a market, which hitherto was dominated by only four majors suppliers. Target group are both people who search for the best offer in the market and people who want to decide for themselves. For this group the biggest encouragement to change their supplier seems to be the best persepective of self determination.

Clevergy gives people the opportunity to decide for themselves what they really need.

Visit the site: CLEVERGY - THE CLEVER WAY TO ENERGY

CORPORATE IDENTITY:

Client: Enercity, N–ERGIE; Strategy/Identity: Nikolaus Ronacher, Sebastian Wendland, Kim Poerksen

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Planeten & Blumen

CREATE YOUR OWN DISCO

PLANETEN & BLUMEN is a night club gallery in Hamburg I launched in 2004 with some friends. The idea: Every three months we invite artists to redecorate the whole club completly. The exhibition/club which features DJs and live-acts opens every Friday at 11 pm. In 2005 the music magazines De-Bug and Groove voted Planeten & Blumen as one of the 10 best clubs in Germany. Planeten & Blumen was closed in November 2006.

German report on TAZ.DE

CLUB NO.1 IN COLLABORATION WITH THOMAS MARKUS SCHUMANN:

CLUB NO.2 IN COLLABORATION WITH HUI-HUI:

CLUB NO.3 IN COLLABORATION WITH MICHAEL CONRADS:

PROMOTIONAL STUFF:

VISIT THE SITE: PLANETEN & BLUMEN

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Mercedes

WATCH OUT!

MERCEDES SLR “JOGGER”. True: ghostly apparitions account for 4% of all jogging-related injuries.

Client/Agency: Springer&Jacoby; Director: Marc Schölerman; Idea: Niko Ronacher, Norman Störl

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Twen FM

NOT FOR EVERYONE

Billboards for the Berlin based radio station Twen FM.

Client/Agency: Kolle-Rebbe; Photographer: Robert Grischek; Art Director: Niko Ronacher, Holger Bultmann

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Isolée

CAN’T SLEEP ALL NIGHT

Artist portraits and record cover design for the electronic musician Isolée.

Label: Playhouse; Photographer: Bernd Westphal; Art Direction/Design/Stylist: Nikolaus Ronacher

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Hilcona

THERE JUST MIGHT BE A BETTER

WAY TO EAT SOMETHING FRESH

1.) HILCONA “COCONUT” - for bettereaters.

Client/Agency: Santamaria; Director: ACNE Films; Idea: Nikolaus Ronacher, Norman Störl

2.) HILCONA “BIRDS NEST” - for bettereaters.

Client/Agency: Santamaria; Director: ACNE Films; Idea: Nikolaus Ronacher, Norman Störl

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Dioé Festival

HAMBURG FESTIVAL OF ART & MUSIC

I started Dioé in 2003 with some friends of mine. We invited 70 artists of whom some like Jonathan Meese, Lucy Mckenzie, Andreas Hofer, Björn Dahlem or Andre Butzer have meanwhile become widely known. In addition to the exhibition we organized partys, concerts and readings. More than 10.000 people visited Dioé during the two weeks.